When Bill Gates first started Microsoft, he said he envisioned a world where there would be a PC on every desk and Microsoft would be the operating system on every PC. That's profound. And as smart as Steve Jobs was, Apple ended up being successful because they piggybacked on this idea and presented an alternative to Microsoft and the various PC makers.
Years later, Larry Ellison said there were thousands of software companies that shouldn't exist (I'm paraphrasing). Then he (Oracle) proceeded to buy up many of them. That's profane.
Examples abound in the entertainment industry. But here's a simple comparison: Miley Cyrus - profane; Bono - profound.